Helping brands turn vision into intuitive human-centered digital experiences.

Design direction & product strategy // Design systems // AI transformation & rapid prototyping

Over the past 20+ years, I’ve used design and technology to solve complex problems, creating innovative digital experiences and products that drive results. I specialize in building consensus across diverse teams, combining strong design craft with audience-focused strategy and systems thinking.

Currently, I’m at innovation agency siberia.io as a design director leading design & product strategy for client projects, building new UX patterns, and implementing AI innovations (where appropriate) into a wide range of patient experiences for Humana—spanning clinical systems, prescriptions, member services, and wellness.

Open to contract and full-time design direction or product design opportunities with organizations that deeply value design and collaboration.

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Process

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Clarity & purpose

First thing, we’ll get clear on intent. The need for a proper brief and discovery, from stakeholders and audiences, is more important than ever.

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Rapid Prototyping

Generate ideas and test our hypothesis early and often. Get feedback from your audience, rally the crew, and build consensus on the vision.

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Systemic Approach

Design systems with maximum flexibility while providing consistency across humans and machines. Identify gaps, define governance models, and plan accordingly.

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