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Kyle Locke Design/
Design direction & product strategy/ Conceptual & rapid prototyping/ Design systems/



For over 20 years, I’ve helped companies solve complex problems with design and technology, building digital experiences and products that are human-focused and effective. I embrace new creative processes and tools and bring diverse stakeholders along on the journey thru innovative storytelling, dedication to craft, and efficient design and brand systems.


How I work

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Clarity & Purpose
Define intent through collaborative planning, stakeholder alignment and competitive audits. Develop clear briefs and evolve with consumer research.

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Systemic Approach
Identify existing systems, platforms & governance. Fill known gaps. Build in systems to allow for maximum control.
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Rapid Prototyping
Generate ideas and test hypotheses in prototypes. Evolve thinking with feedback and data. Rally stakeholders and build consensus.



Select clients
Mark


Let’s build something together/


Available for full-time, fractional and contract engagements as a design leader, founder designer or staff-level designer/Super IC. I love helping teams design innovative customer and employee experiences that build trust and inspire action, and I thrive where ownership and accountability is critical to success.
 

Contact me to learn more.


Ways to connect:
Email ⟶
Linkedin ⟶

Capabilities & expertise:
_ Design Direction
_ Experience Design
_ Generative AI (solutions & workflow)
_ Strategy and UX Research
_ Product Design
_ Design Systems
_ Rapid Prototyping
_ Figma, Claude, Adobe, Miro...
_ eCommerce & Growth Marketing
_ Motion Design and Video
_ Organizational Transformation...




Career Highlights
Siberia – Design & Strategy Lead
2025–2026

Intuit – Group Experience Design Manager
2019–2024

Critical Mass – Creative Director (@ Apple)
2019

Fitbit – Interactive Design Director 
2016–2019

HPE – Principal Designer  
2016

Google Nest – Design Lead
2014–2016

Google/Youtube – Head of Design
2011–2014

CP+B – Sr Digital Art Director 
2008–2010
...