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Kyle Locke/
Design direction & product strategy/ Conceptual & rapid prototyping/ Design systems/



For over 20 years, I’ve helped companies solve complex problems with design and technology, building digital experiences and products that are human-centered and effective. I embrace new creative processes and tools and bring diverse stakeholders along on the journey via innovative storytelling, dedication to craft, and efficient design and brand systems.

Contact me to learn more ︎︎︎ 


How I work

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Clarity & Purpose
Define intent through collaborative planning, stakeholder alignment and competitive audits. Develop clear briefs and evolve with new info.

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Systemic Approach
Identify existing systems, platforms & governance. Fill known gaps. Build systems to allow for maximum flexibility and control.
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Rapid Prototyping
Generate ideas and test hypotheses quickly. Push ideas with feedback and data. Rally stakeholders and build consensus.


Selected works



Experience
Mark

Let’s build something together/

I design innovative digital experiences that build trust and inspire action, and thrive where ownership and accountability is critical to success.Available for full-time, fractional and contract engagements as a design and product strategy leader, staff-level designer or super IC.

Ways to connect:
Email ⟶
Linkedin ⟶


Capabilities & expertise

_ Design Direction
_ Product Design
_ Experience Design
_ Generative AI (solutions & workflow)
_ Product Strategy and Research
_ Design Systems
_ Rapid Prototyping
_ Figma, Claude, Adobe, Miro...
_ eCommerce & Growth Marketing
_ Motion Design and Video
_ Organizational Transformation...
...
Career highlights

Siberia – Design & Strategy Lead
2025–2026

Intuit – Group Experience Design Lead
2019–2024

Fitbit – Interactive Design Director
2016–2019

HPE – Principal Designer  
2016

Google Nest – Associate Design Director
2014–2016

Google/Youtube – Head of Design
2011–2014

Crispin – Associate Digital Design Director
2008–2010