Helping brands turn vision into intuitive human-centered digital experiences.
Design direction & product strategy // Design systems // AI transformation & rapid prototyping
Over the past 20+ years, I’ve used design and technology to solve complex problems, creating innovative digital experiences and products that drive results. I specialize in building consensus across diverse teams, combining strong design craft with audience-focused strategy and systems thinking. I lead with clarity and conviction, connecting creative decisions and business outcomes.
I’m currently a design director at innovation agency siberia.io, building new features and exploring innovations in a range of member experiences for Humana and other clients.
Open to contract and full-time design direction or product design opportunities with organizations that deeply value design and collaboration.
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Process
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Clarity & purposeStart with clear intent. Conduct deep stakeholder discovery and define preferred outcomes to build a foundation for success.
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Rapid PrototypingTest hypotheses early and often. Gather feedback, build consensus, and evolve the vision.
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Systemic ApproachDesign flexible systems that ensure consistency. Identify gaps, set governance, and plan ahead.
Select experience
Available for full-time or contract engagements as a strategic design leader or principle product designer.