Locke/
Product design and digital experiences/ Design direction/ Brand and product strategy/ Design systems/
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Clarity & Purpose
Build understanding thru collaborative planning, clear briefing, stakeholder alignment, consumer research and competitive audits.
Clarity & Purpose
Build understanding thru collaborative planning, clear briefing, stakeholder alignment, consumer research and competitive audits.
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Systems Approach
Identify existing platforms and governance. Build for the future and stay flexible.
Systems Approach
Identify existing platforms and governance. Build for the future and stay flexible.
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Rapid Prototyping & Iteration
Generate ideas and test hypotheses. Evolve thinking with feedback and data.
Rapid Prototyping & Iteration
Generate ideas and test hypotheses. Evolve thinking with feedback and data.
Let’s build together/
I'm a design director with experience creating brand and product experiences for top technology and lifestyle companies including Google, Nest, and Fitbit. I’ve delivered innovative projects rooted in research and strategy across brand expression, product design, and creative technology using the latest design and prototyping tools including generative AI.
I enjoy building high-performing teams where fostering a collaborative environment and mentoring designers and stakeholders is key. I work best with cross-functional teams with a bias for action, and strive for efficient process and tools to allow for the best outcomes in evolving creative environments.
Ways to Connect:
Email ⟶
Linkedin ⟶
Capabilities & Expertise:
_ Branding & Identity
_ Experience Design
_ Digital Transformation
_ UX Strategy and Research
_ Product Design
_ Design Systems
_ Rapid Prototyping
_ Figma, Adobe, Lovable, Cursor...
_ eCommerce & Growth Marketing
_ Motion and Video Storytelling
_ Creative Technology and Gen AI
...
Career Highlights
Siberia – Design direction and strategy
2025– (contract)
Intuit – Group Experience Design Manager
2019–2024
Critical Mass @ Apple - Creative Director
2019
Fitbit – Interactive Design Director
2016–2019
Google Nest – Sr Interactive Art Director
2014–2016
Google – Head of Design, ZOO @ YouTube
2011–2014
CP+B – Sr Interactive Art Director
2008–2010
....
Siberia – Design direction and strategy
2025– (contract)
Intuit – Group Experience Design Manager
2019–2024
Critical Mass @ Apple - Creative Director
2019
Fitbit – Interactive Design Director
2016–2019
Google Nest – Sr Interactive Art Director
2014–2016
Google – Head of Design, ZOO @ YouTube
2011–2014
CP+B – Sr Interactive Art Director
2008–2010
....