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Kyle Locke/
Design direction & product strategy/ Conceptual & rapid prototyping/ Design systems/



For over 20 years, I’ve helped companies solve complex problems with design and technology, building digital experiences and products that are human-centered and effective. I embrace new creative processes and tools and bring diverse stakeholders along on the journey thru innovative storytelling, dedication to craft, and efficient design and brand systems.

Contact me to learn more.

How I work

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Clarity & Purpose
Define intent through collaborative planning, stakeholder alignment and competitive audits. Develop clear briefs and evolve with new info.

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Systemic Approach
Identify existing systems, platforms & governance. Fill known gaps. Build systems to allow for maximum flexibility and control.
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Rapid Prototyping
Generate ideas and test hypotheses quickly. Push ideas with feedback and data. Rally stakeholders and build consensus.


Select works



Past clients
Mark

Let’s build something together/

I’m available for full-time, fractional and contract engagements as a design and product strategy leader, founder or staff-level designer/Super IC. I enjoy designing innovative digital experiences that build trust and inspire action, and thrive where ownership and accountability is critical to success.

Ways to connect:
Email ⟶
Linkedin ⟶


Capabilities & expertise

_ Design Direction
_ Experience Design
_ Generative AI (solutions & workflow)
_ Strategy and UX Research
_ Product Design
_ Design Systems
_ Rapid Prototyping
_ Figma, Claude, Adobe, Miro...
_ eCommerce & Grow

th Marketing
_ Motion Design and Video
_ Organizational Transformation...
...
Career highlights

Siberia – Design & Strategy Lead
2025–2026

Intuit – Group Experience Design Manager
2019–2024

Fitbit – Interactive Design Director
2016–2019

HPE – Principal Designer  
2016

Google Nest – Design Lead
2014–2016

Google/Youtube – Head of Design
2011–2014

Crispin – Sr Digital Art Director
2008–2010