Locke/
Design direction & product strategy/ Conceptual & Rapid prototyping/ Design systems/
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Clarity & Purpose
First, get crisp on intent thru collaborative planning, stakeholder alignment and competitive audits. Develop clear briefs and evolve with consumer research.
Clarity & Purpose
First, get crisp on intent thru collaborative planning, stakeholder alignment and competitive audits. Develop clear briefs and evolve with consumer research.
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Systemic Approach
Identify existing systems, platforms & governance. Fill known gaps. Build systems in parallel but stay flexible.
Systemic Approach
Identify existing systems, platforms & governance. Fill known gaps. Build systems in parallel but stay flexible.
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Rapid Prototyping & Iteration
Generate ideas and test hypotheses in motion. Evolve thinking with feedback and data. Rally the crew and build consensus.
Rapid Prototyping & Iteration
Generate ideas and test hypotheses in motion. Evolve thinking with feedback and data. Rally the crew and build consensus.
Let’s build together/
Available for full-time, fractional and contract engagements as a design leader, founder designer or staff-level designer/Super IC. I’ve love helping teams design innovative customer experiences that build trust and inspire action, and have a bias for action where ownership and accountability is critical to success.
Most of my career I’ve worked across multiple projects while building foundational system and capabilities for large brands and enterprise. Lately, I’ve taken a more focused approach with healthcare and retail clients aloowing them to understand how they might use AI, and good design, to make their customer’s digital and physical lives easier. Connect with me to see how I can help you.
Ways to Connect:
Email ⟶
Linkedin ⟶
Capabilities & Expertise:
_ Design Direction
_ Experience Design
_ Strategy and UX Research
_ Product Design
_ Design Systems
_ Rapid Prototyping
_ Figma, Adobe, Lovable, Cursor...
_ eCommerce & Growth Marketing
_ Motion and Video Storytelling
_ Creative Technology and Generative AI
_ Organizational Transformation
...
Career Highlights
Siberia – Design Direction & Strategy
2025– (contract)
Intuit – Group Experience Design Manager
2019–2024
Critical Mass @ Apple - Creative Director
2019
Fitbit – Interactive Design Director
2016–2019
Google Nest – Design Lead
2014–2016
Google/Youtube – Head of Design (ZOO)
2011–2014
CP+B – Sr Interactive Art Director
2008–2010
...
Siberia – Design Direction & Strategy
2025– (contract)
Intuit – Group Experience Design Manager
2019–2024
Critical Mass @ Apple - Creative Director
2019
Fitbit – Interactive Design Director
2016–2019
Google Nest – Design Lead
2014–2016
Google/Youtube – Head of Design (ZOO)
2011–2014
CP+B – Sr Interactive Art Director
2008–2010
...