Kyle Locke Design/
Design direction & product strategy/ Conceptual & rapid prototyping/ Design systems/
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Clarity & Purpose
Define intent through collaborative planning, stakeholder alignment and competitive audits. Develop clear briefs and evolve with consumer research.
Clarity & Purpose
Define intent through collaborative planning, stakeholder alignment and competitive audits. Develop clear briefs and evolve with consumer research.
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Systemic Approach
Identify existing systems, platforms & governance. Fill known gaps. Build in systems to allow for maximum control.
Systemic Approach
Identify existing systems, platforms & governance. Fill known gaps. Build in systems to allow for maximum control.
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Rapid Prototyping & Iteration
Generate ideas and test hypotheses in prototypes. Evolve thinking with feedback and data. Rally stakeholders and build consensus.
Rapid Prototyping & Iteration
Generate ideas and test hypotheses in prototypes. Evolve thinking with feedback and data. Rally stakeholders and build consensus.
Let’s build something together/
Available for full-time, fractional and contract engagements as a design leader, founder designer or staff-level designer/Super IC. I love helping teams design innovative customer and employee experiences that build trust and inspire action, and I thrive where ownership and accountability is critical to success.
Most of my career, I’ve worked across multiple projects while building foundational system and capabilities for large brands and enterprise. Lately, I’ve taken a more focused approach with healthcare and retail clients helping them make their customer’s digital and physical lives easier.
Connect to learn more.
Ways to Connect:
Email ⟶
Linkedin ⟶
Capabilities & Expertise:
_ Design Direction
_ Experience Design
_ Generative AI (solutions & workflow)
_ Strategy and UX Research
_ Product Design
_ Design Systems
_ Rapid Prototyping
_ Figma, Claude, Adobe, Miro...
_ eCommerce & Growth Marketing
_ Motion Design and Video
_ Organizational Transformation...
Career Highlights
Siberia – Design & Strategy Lead
2025–2026
Intuit – Group Experience Design Manager
2019–2024
Critical Mass – Creative Director (@ Apple)
2019
Fitbit – Interactive Design Director
2016–2019
HPE – Principal Designer
2016
Google Nest – Design Lead
2014–2016
Google/Youtube – Head of Design
2011–2014
CP+B – Sr Digital Art Director
2008–2010
...