Locke/
Design direction & product strategy/ Conceptual & Rapid prototyping/ Design systems/
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Clarity & Purpose
Get crisp on intent thru collaborative planning, stakeholder alignment, clear briefs, consumer research and competitive audits.
Clarity & Purpose
Get crisp on intent thru collaborative planning, stakeholder alignment, clear briefs, consumer research and competitive audits.
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Systems-first Approach
Identify existing systems, platforms & governance. Fill known gaps. Build systems in parallel and stay flexible.
Systems-first Approach
Identify existing systems, platforms & governance. Fill known gaps. Build systems in parallel and stay flexible.
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Rapid Prototyping & Iteration
Generate ideas and test hypotheses in user’s hands. Evolve thinking with feedback and data validation. Rally the crew and build consensus.
Rapid Prototyping & Iteration
Generate ideas and test hypotheses in user’s hands. Evolve thinking with feedback and data validation. Rally the crew and build consensus.
Let’s build together/
I’ve helped top technology, healthcare and lifestyle companies create innovative brand and product experiences that build trust and inspire action. I thrive on cross-functional teams with a bias for action where ownership and accountability is critical to success.
Available for full-time, fractional and contract engagements as a design leader or staff-level designer/Super IC.
Ways to Connect:
Email ⟶
Linkedin ⟶
Capabilities & Expertise:
_ Design Direction
_ Experience Design
_ Strategy and UX Research
_ Product Design
_ Design Systems
_ Rapid Prototyping
_ Figma, Adobe, Lovable, Cursor...
_ eCommerce & Growth Marketing
_ Motion and Video Storytelling
_ Creative Technology and Generative AI
_ Organizational Transformation
...
Career Highlights
Siberia – Design Direction & Strategy
2025– (contract)
Intuit – Group Experience Design Manager
2019–2024
Critical Mass @ Apple - Creative Director
2019
Fitbit – Interactive Design Director
2016–2019
Google Nest – Design Lead
2014–2016
Google/Youtube – Head of Design (ZOO)
2011–2014
CP+B – Sr Interactive Art Director
2008–2010
...
Siberia – Design Direction & Strategy
2025– (contract)
Intuit – Group Experience Design Manager
2019–2024
Critical Mass @ Apple - Creative Director
2019
Fitbit – Interactive Design Director
2016–2019
Google Nest – Design Lead
2014–2016
Google/Youtube – Head of Design (ZOO)
2011–2014
CP+B – Sr Interactive Art Director
2008–2010
...