Kyle Locke/ Design direction & product strategy/ Conceptual & rapid prototyping/ Design systems/



For over 20 years, I’ve helped companies solve complex problems with design and technology, building digital experiences and products that are human-centered and effective. I enjoy exploring new creative processes and bringing diverse stakeholders along for the journey. My work shows a dedication to design craft, audience-focused strategies and deep systems-based thinking.

Most recently, I’ve been exploring how healthcare providers can best serve an aging population with the use of AI and good design. 

Contact me to learn more ︎︎︎ 



Process

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Clarity & Purpose

Get clear on intent. The need for a proper brief and discovery from stakeholders and audiences is more important that ever.
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Rapid Prototyping
Generate ideas and test hypotheses quickly. Push ideas with feedback and new data. Rally and build consensus.

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Systemic Approach
Define the systems early with flexibility and control in mind. Identify needed platforms & governance and plan accordingly.



Experience


Mark

Let’s build something together/



Ways to connect

︎ Email   ︎ Linkedin
I design innovative digital experiences that build trust and inspire action, and thrive where ownership and accountability is critical to success. Available for full-time, fractional and contract engagements as a strategic design leader or principle designer. 

Capabilities & expertise

_ Design Direction
_ Product Design
_ Experience Design
_ GenAI (solutions & workflow)
_ Product Strategy and Research
_ Content design and IA
_ Design Systems
_ Rapid Prototyping
_ Figma, Anthropic, Adobe
_ eCommerce
_ Motion Design and Video
_ Organizational Transformation
...
Career highlights

Siberia – Design & Strategy Lead
2025–2026

Intuit – Group Experience Design Lead
2019–2024

Fitbit – Interactive Design Director
2016–2019

HPE – Principal Designer  
2016

Google Nest – Sr. Interactive Design Lead
2014–2016

Google/Youtube – Head of Design
2011–2014

Crispin – Sr. Interactive Design Lead
2008–2010