Let’s chat.
I am a passionate creative director and designer with over two decades of experience in creating branded experiences for top technology and lifestyle companies like Google, Intuit, Fitbit, and Nest. My work combines brand expression and design systems to create digital marketing and product design that delivers people-focused experiences at scale.
I also excel at building and motivating high-performing teams, fostering a collaborative environment for all stakeholders, and mentoring others. I especially work well with cross-functional teams—including designers, product/marketing managers, operations, engineers, and executives—to deliver successful projects.
Ways to connect:
Email ︎︎︎
Linkedin ︎︎︎
VSCO ︎︎︎
Expertise:
_ Branding and identity
_ Design leadership
_ Digital strategy
_ Product & interface design
_ Design systems
_ Interactive prototyping
_ Figma, Adobe CC
_ Experience design
_ Accessibility
_ eCommerce & growth marketing
_ Motion and video storytelling
_ Event design
_ Print design
_ Lifecycle marketing
_ Creative technology and GenAI
I also excel at building and motivating high-performing teams, fostering a collaborative environment for all stakeholders, and mentoring others. I especially work well with cross-functional teams—including designers, product/marketing managers, operations, engineers, and executives—to deliver successful projects.
Ways to connect:
Email ︎︎︎
Linkedin ︎︎︎
VSCO ︎︎︎
Expertise:
_ Branding and identity
_ Design leadership
_ Digital strategy
_ Product & interface design
_ Design systems
_ Interactive prototyping
_ Figma, Adobe CC
_ Experience design
_ Accessibility
_ eCommerce & growth marketing
_ Motion and video storytelling
_ Event design
_ Print design
_ Lifecycle marketing
_ Creative technology and GenAI
Career Highlights More on Linkedin ⟶
Kyle Locke Design — Creative Director
2001–2024
Intuit — Group Experience Manager, Brand and Transformation
2019–2024
Critical Mass — Creative Director @ Apple
Fitbit — Interactive Design Director
2016–2019
Google Nest — Sr. Interactive Art Director
2014–2016
Google YouTube — Head of Design
2011–2014
Mapleton Hill — Creative Director
2010
Crispin(CP+B) — Sr. Interactive Art Director
2008–2010
Kyle Locke Design — Creative Director
2001–2024
Intuit — Group Experience Manager, Brand and Transformation
2019–2024
Critical Mass — Creative Director @ Apple
Fitbit — Interactive Design Director
2016–2019
Google Nest — Sr. Interactive Art Director
2014–2016
Google YouTube — Head of Design
2011–2014
Mapleton Hill — Creative Director
2010
Crispin(CP+B) — Sr. Interactive Art Director
2008–2010
Let’s build together/
Available for full-time, fractional and contract engagements as a design leader, founder designer or staff-level designer/Super IC. I’ve love helping teams design innovative customer experiences that build trust and inspire action, and have a bias for action where ownership and accountability is critical to success.
Most of my career I’ve worked across multiple projects while building foundational system and capabilities for large brands and enterprise. Lately, I’ve taken a more focused approach with healthcare and retail clients helping them use AI and good design to make their customer’s digital and physical lives easier.
Connect with me to see how I can help you.
Ways to Connect:
Email ⟶
Linkedin ⟶
Capabilities & Expertise:
_ Design Direction
_ Experience Design
_ Strategy and UX Research
_ Product Design
_ Design Systems
_ Rapid Prototyping
_ Figma, Adobe, Lovable, Cursor...
_ eCommerce & Growth Marketing
_ Motion and Video Storytelling
_ Creative Technology and Generative AI
_ Organizational Transformation
...
Career Highlights
Siberia – Design Direction & Strategy
2025– (contract)
Intuit – Group Experience Design Manager
2019–2024
Critical Mass @ Apple - Creative Director
2019
Fitbit – Interactive Design Director
2016–2019
Google Nest – Design Lead
2014–2016
Google/Youtube – Head of Design (ZOO)
2011–2014
CP+B – Sr Interactive Art Director
2008–2010
...
Siberia – Design Direction & Strategy
2025– (contract)
Intuit – Group Experience Design Manager
2019–2024
Critical Mass @ Apple - Creative Director
2019
Fitbit – Interactive Design Director
2016–2019
Google Nest – Design Lead
2014–2016
Google/Youtube – Head of Design (ZOO)
2011–2014
CP+B – Sr Interactive Art Director
2008–2010
...