Opportunity

Reimagine Intuit’s primary web presence in conjunction with a new company brand+identity, with special focus on a new component library that reflects a modern positioning as a leader in personal and business finance tools including Mailchimp, QuickBooks and TurboTax. Addressing the three user types for the site (consumers, job seekers, investors), we provided tools for marketers to communicate clear messaging and value propositions to their audiences.

Visit http://intuit.com ︎︎︎ 

Design direction
Visual design
Product strategy
Design systems & component architecture

Results

A reimagined intuit.com was launched in concert with a holistic brand refresh and site and component migration to Adobe Experience Manager and Storybook. Components and page templates were delivered to reflect the new brand and UX patterns integrated with the Intuit Design System. Resulting in improved site and discovery experience for audiences, and improved storytelling, composing and analytics reporting tools for brand and product marketers.

Visit http://intuit.com ︎︎︎