Intuit

Group Experience Design Manger / 2019–Present 

Design leader providing creative direction, interactive strategy and UX on Intuit’s Brand & Transformation team. Responsible for all digital design and user experience across intuit.com, event registration and production, creative technology, generative AI lead, Intuit Design Systems(IDS) collaboration, and direction of digital and development agencies.

Intuit.com Reimagine —

Intuit.com was reimagined in concert with a holistic brand refresh and migration to a fancy new CMS. We worked closely with stakeholders to select and brief an agency and then design and develop an intial set of 30 components to reflect the new direction, improve the web experience for the site audience, and enable better discovery, story tellling and analytics by product marketers.

Group Experience Design Manager: Kyle Locke
Web Manager: John Li
Digital agency: Monks

I led design for the brand marketing launch including naming and identity, directed brand integration including motion in-product, and oversaw Figma documentation in collaboration with IDS designers and product designers across Quickbooks, Mailchimp, and CreditKarma.

Group Experience Manager: Kyle Locke
Identity design : JP Ramirez
ECD: Nicole Parente-Lopez

QuickBooks Connect is Intuit’s yearly conference for the accountants and SMBs. The design team is responsible all brand and experiential elements of the event including brand identity, go-to-market, acquistion/registration flows, agenda & schedule building, call-for-topics, sponsors and support, and onsite apps and wayfinding experiences.

Group Experience Design Manager: Kyle Locke
Design : Jenn Hsu, 
ECD: Nicole Parente-Lopez

GED is Intuit’s twice-yearly hackathon and is the premier internal event for innovation and alignment for the companies 8,000+ technologists. The design team is responsible for thematic and brand development, digital experiences, event production and delivery. Over the years, the web experience has evolved into a full-blown bespoke web app to allow users to search for and create teams based on affinity, and manage project milestones from inception to shipping their final projects. 

Group Experience Design Manager: Kyle Locke
Design Strategist: Christian Campos,
UI/UX: Jenn Hsu
ECD: Nicole Parente-Lopez