CP+B
ART DIRECTION, EXPERIENCE DESIGN / 2008 — 2010
Senior art director on digital, apps, experiential, brand campaigns, and products. Led interactive, UX, production designers on 360 campaigns, responsive web, mobile apps, print/OOH, and Branding and identity.
vw.com—
Interactive art direction, experience design and brand creative for Volkswagen. I worked closely with UX, design, development, external imaging partners, and the client to develop brand experiences in digital, print and POP. Site and navigation redesign and mIgration to html. Modular dealer site system. Measurable results included an improved JD Powers rating(+7), better SEO and increased visitor engagement times.
Creative Director: Marlon Hernadez, Chris Wiggins
Art Direction, Design, UX: Kyle Locke
Creative Director: Marlon Hernadez, Chris Wiggins
Art Direction, Design, UX: Kyle Locke
Bcycle—
Art direction, product and experience design for the launch of Bcycle, a CP+B project and one of the first bike share systems in the US. Branding, mobile app, responsive website, wayfinding and experiencial design.
Let’s build cool stuff together.
I'm a design director with experience creating brand and product experiences for top technology and lifestyle companies including Google, Nest, and Fitbit. I’ve delivered innovative projects across brand expression, product design, and creative technology using the latest design and prototyping tools including generative AI.
I enjoy building high-performing teams where fostering a collaborative environment and mentoring designers and stakeholders is key. I work best with cross-functional teams with a bias for action, and strive for efficient process and tools to allow for the best outcomes in evolving creative environments.
Ways to connect:
Email ⟶
Linkedin ⟶
VSCO ⟶
Skilled at:
_ Branding & Identity
_ Experience Design
_ Digital Transformation
_ UX Strategy and Research
_ Product Design
_ Design Systems
_ Rapid Prototyping
_ Figma, Adobe CC, Lovable...
_ eCommerce & Growth Marketing
_ Motion and Video Storytelling
_ Creative Technology and Gen AI
...
Career Highlights
Siberia – Design Director
2025–Present
Kyle Locke Design
2001–2025
Intuit – Group Experience Design Manager
2019–2024
Critical Mass @ Apple - Creative Director
2019
Fitbit – Interactive Design Director
2016–2019
Google Nest – Sr Interactive Art Director
2014–2016
Google – Head of Design, ZOO @ YouTube
2011–2014
CP+B – Sr Interative Art Director
2008–2010
....
Siberia – Design Director
2025–Present
Kyle Locke Design
2001–2025
Intuit – Group Experience Design Manager
2019–2024
Critical Mass @ Apple - Creative Director
2019
Fitbit – Interactive Design Director
2016–2019
Google Nest – Sr Interactive Art Director
2014–2016
Google – Head of Design, ZOO @ YouTube
2011–2014
CP+B – Sr Interative Art Director
2008–2010
....