CP+B


ART DIRECTION, EXPERIENCE DESIGN / 2008 — 2010


Senior art director on digital, apps, experiential, brand campaigns, and products. Led interactive, UX, production designers on 360 campaigns, responsive web, mobile apps, print/OOH, and Branding and identity.



vw.com—
Interactive art direction, experience design and brand creative for Volkswagen. I worked closely with UX, design, development, external imaging partners, and the client to develop brand experiences in digital, print and POP. Site and navigation redesign and mIgration to html. Modular dealer site system. Measurable results included an improved JD Powers rating(+7), better SEO and increased visitor engagement times. 

Creative Director: Marlon Hernadez, Chris Wiggins
Art Direction, Design, UX: Kyle Locke











Bcycle—
Art direction, product and experience design for the launch of Bcycle, a CP+B project and one of the first bike share systems in the US. Branding, mobile app, responsive website, wayfinding and experiencial design.