HEAD of DESIGN, ZOO / 2011 — 2014
Design and creative direction for the ZOO, a creative innovations team at Google/YouTube. Interactive and UX design, brand building, live-action video, motion graphics, prototyping, and design thinking. Built and mentored design teams for project success and long-term growth. Collaborated with brands and internal cross-functional teams, including sourcing and supporting creative and production partners.
Google ZOO Reel —
Show reel of projects created by the ZOO for brands and internal partners at Google and YouTube. Integrations included platforms and APIs that show the creative potential and results of partnerships and pro-active use of technology.
Amex My Business Story —
Collaboration between Google and Amex in support of Small Business Saturday. Project included a multi-chanel marketing and product integration effort which included a YouTube-based video editing tool, marketing site with live-action video and API integrations from other Google products. Users were able to edit and launch their DIY ads with the new YouTube TruView pre-roll ads product.
Google Content Engine —
Patented system for interactive storytelling integrating video and Google Knowledge Base and other Google product APIs to create immersive interactive experiences. Originally built for Google Zeitgeist content on YouTube, this platform was extended and adopted for campaign sites like Oreo and PlayStation.
Google UI Animation Guidelines —
Motion guidelines and After Effects-based design toolkit used for storytelling and prototyping with popular Google products like Search, Google+ and YouTube.
Audi Chromecast Experience –
Audi Car configurator build with Chromecast enabling a connected lean back experience to build, save and buy your new car. Allowed users to build their dream car collaboratively at home with family or friends and send it to an Audi dealer.
Let’s build cool stuff together.
I'm a design director with experience creating brand and product experiences for top technology and lifestyle companies including Google, Nest, and Fitbit. I’ve delivered innovative projects across brand expression, product design, and creative technology using the latest design and prototyping tools including generative AI.
I enjoy building high-performing teams where fostering a collaborative environment and mentoring designers and stakeholders is key. I work best with cross-functional teams with a bias for action, and strive for efficient process and tools to allow for the best outcomes in evolving creative environments.
Ways to connect:
Email ⟶
Linkedin ⟶
VSCO ⟶
Skilled at:
_ Branding & Identity
_ Experience Design
_ Digital Transformation
_ UX Strategy and Research
_ Product Design
_ Design Systems
_ Rapid Prototyping
_ Figma, Adobe CC, Lovable...
_ eCommerce & Growth Marketing
_ Motion and Video Storytelling
_ Creative Technology and Gen AI
...
Career Highlights
Siberia – Design Director
2025–Present
Kyle Locke Design
2001–2025
Intuit – Group Experience Design Manager
2019–2024
Critical Mass @ Apple - Creative Director
2019
Fitbit – Interactive Design Director
2016–2019
Google Nest – Sr Interactive Art Director
2014–2016
Google – Head of Design, ZOO @ YouTube
2011–2014
CP+B – Sr Interative Art Director
2008–2010
....
Siberia – Design Director
2025–Present
Kyle Locke Design
2001–2025
Intuit – Group Experience Design Manager
2019–2024
Critical Mass @ Apple - Creative Director
2019
Fitbit – Interactive Design Director
2016–2019
Google Nest – Sr Interactive Art Director
2014–2016
Google – Head of Design, ZOO @ YouTube
2011–2014
CP+B – Sr Interative Art Director
2008–2010
....