Nest
SR INTERACTIVE LEAD (ACD) / 2014 — 2016
Design & creative direction for nest.com including responsive web, lifecycle marketing, eCommerce, localization and creative campaigns. Collaborated with cross-functional teams, designers and agency partners to increase awareness and engage customers of Nest products and services while delivering on the promise of simple, easy-to-use design.
nest.com —
Design and interactive strategy, UI/UX design, animation/video direction for nest.com. Responsive web, new product landing pages, global nav, predictive search, and eCommerce.
Nest Valentine’s Day creative —
Design and creative direction for a Valentine’s Day promotion that celebrated Nest user’s love for the products with some surprising twists. Concept, art direction and design.
Nest Lifecyle + Performance Marketing —
Product launch, new user, home performance and lifecycle and other promotional email design. These new product and feature interactive gallery emails were recognized as industry innovations and received several awards.
⟵ back to home
Let’s build something together/
Available for full-time, fractional and contract engagements as a design leader, founder designer or staff-level designer/Super IC. I love helping teams design innovative customer and employee experiences that build trust and inspire action, and I thrive where ownership and accountability is critical to success.
Most of my career, I’ve worked across multiple projects while building foundational system and capabilities for large brands and enterprise. Lately, I’ve taken a more focused approach with healthcare and retail clients helping them make their customer’s digital and physical lives easier.
Connect to learn more.
Ways to Connect:
Email ⟶
Linkedin ⟶
Capabilities & Expertise:
_ Design Direction
_ Experience Design
_ Generative AI (solutions & workflow)
_ Strategy and UX Research
_ Product Design
_ Design Systems
_ Rapid Prototyping
_ Figma, Claude, Adobe, Miro...
_ eCommerce & Growth Marketing
_ Motion Design and Video
_ Organizational Transformation...
Career Highlights
Siberia – Design & Strategy Lead
2025–2026
Intuit – Group Experience Design Manager
2019–2024
Critical Mass – Creative Director (@ Apple)
2019
Fitbit – Interactive Design Director
2016–2019
HPE – Principal Designer
2016
Google Nest – Design Lead
2014–2016
Google/Youtube – Head of Design
2011–2014
CP+B – Sr Digital Art Director
2008–2010
...