Kyle Locke




Nest


SR INTERACTIVE LEAD (ACD) / 2014 — 2016

Design & creative direction for nest.com including responsive web, lifecycle marketing, eCommerce, localization and creative campaigns. Collaborated with cross-functional teams, designers and agency partners to increase awareness and engage customers of Nest products and services while delivering on the promise of simple, easy-to-use design.




nest.com —
Design and interactive strategy, UI/UX design, animation/video direction for nest.com. Responsive web, new product landing pages, global nav, predictive search, and eCommerce.












Nest Valentine’s Day creative —
Design and creative direction for a Valentine’s Day promotion that celebrated Nest user’s love for the products with some surprising twists. Concept, art direction and design.








Nest Lifecyle + Performance Marketing —
Product launch, new user, home performance and lifecycle and other promotional email design. These new product and feature interactive gallery emails were recognized as industry innovations and received several awards.



⟵ back to home

Let’s build cool stuff together.



I'm a design director with experience creating brand and product experiences for top technology and lifestyle companies including Google, Nest, and Fitbit. I’ve delivered innovative projects across brand expression, product design, and creative technology using the latest design and prototyping tools including generative AI.

I enjoy building high-performing teams where fostering a collaborative environment and mentoring designers and stakeholders is key. I work best with cross-functional teams with a bias for action, and strive for efficient process and tools to allow for the best outcomes in evolving creative environments. 


Ways to connect:

Email ⟶
Linkedin ⟶
VSCO ⟶


Skilled at:

_ Branding & Identity
_ Experience Design
_ Digital Transformation
_ UX Strategy and Research
_ Product Design
_ Design Systems
_ Rapid Prototyping
_ Figma, Adobe CC, Lovable...
_ eCommerce & Growth Marketing
_ Motion and Video Storytelling
_ Creative Technology and Gen AI 


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Career Highlights

Siberia – Design Director
2025–Present

Kyle Locke Design
2001–2025

Intuit – Group Experience Design Manager
2019–2024

Critical Mass @ Apple - Creative Director
2019

Fitbit – Interactive Design Director 
2016–2019

Google Nest – Sr Interactive Art Director
2014–2016

Google – Head of Design, ZOO @ YouTube
2011–2014

CP+B – Sr Interative Art Director 
2008–2010



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