Opportunity

As the interactive design director, I lead projects including reimagining Fitbit’s web marketing and eCommerce presence to bring best-in-class shopping tools and product information to their customers while providing marketers with a robust marketing platform including a CMS and performance features.

Reporting to the CMO and as creative team co-lead, I lead design and strategy for new product launches and seasonal campaign creative to drive product awareness and sales across channels, digital and event marketing.

Discovery + definition //
Product 
Design direction //
Visual design //
Motion and product rendering direction //
UX strategy //

Results

Successfully launched a completely reimagined website that improved every aspect of the shopping journey including product education, revamped shopping tools for Fitbit customers, and performance marketing tools including content management, advanced tracking, multi-variant and other testing features requested from marketing, events and product teams.