2024
Intuit Assist
AI feature launch strategy, brand identity and product design
Opportunity
Invision the 0︎︎︎1 development and launch of Intuit Assist, a flagship generative AI agent embeded across Quickbooks, TurboTax, and Mailchimp. Define the visual expression of Intuit’s first ever integrated product feature as part of a long-term effort to boost platform awareness. Built consensus with product and design systems teams across suite of Intuit’s brands to further define the visual and behavioral traits for each platform’s individual context.
Design direction //
Experience design //
Branding + Identity //
Naming & market fit //
Product strategy & design //
Design systems //
Motion design direction //
Invision the 0︎︎︎1 development and launch of Intuit Assist, a flagship generative AI agent embeded across Quickbooks, TurboTax, and Mailchimp. Define the visual expression of Intuit’s first ever integrated product feature as part of a long-term effort to boost platform awareness. Built consensus with product and design systems teams across suite of Intuit’s brands to further define the visual and behavioral traits for each platform’s individual context.
Design direction //
Experience design //
Branding + Identity //
Naming & market fit //
Product strategy & design //
Design systems //
Motion design direction //
Branding & Identity
Product design
Intuit Assist Design System
Results
Seemlessly launched Intuit’s first ever integrated product feature across products like TurboTax, QuickBooks and Mailchimp as part of a long-term effort to boost platform awareness of parent Intuit. Successfully collaborated across product and Intuit Design System teams to unify the visual and behavioral traits inherent to each platform based on their core visual systems and familiar experience patterns.
Seemlessly launched Intuit’s first ever integrated product feature across products like TurboTax, QuickBooks and Mailchimp as part of a long-term effort to boost platform awareness of parent Intuit. Successfully collaborated across product and Intuit Design System teams to unify the visual and behavioral traits inherent to each platform based on their core visual systems and familiar experience patterns.
Impact
5+
distinct brands successfully integrated120 million
brand impressions with favorable recall
00
Featured projects
Featured projects
Available for full-time or contract engagements as a strategic design leader or staff-level visual, product & UX designer.