Humana Vision
Opportunity
Humana asked us to reimagine various parts of their Medicare+ member experience with an focus on future-facing strategy and design, including using AI to aide personalization and discovery, with the goal of providing maximum benefits from technology as people navigate their individual healthcare journeys.
As people age into Medicare, the level of comfort with technology has increased dramatically and Humana wants to evolve their member experience to meet those expectations.
Design direction
Product design
Member/stakeholder research & discovery
AI innovations & visioneering
Visual design & rapid prototyping
Design systems
Humana asked us to reimagine various parts of their Medicare+ member experience with an focus on future-facing strategy and design, including using AI to aide personalization and discovery, with the goal of providing maximum benefits from technology as people navigate their individual healthcare journeys.
As people age into Medicare, the level of comfort with technology has increased dramatically and Humana wants to evolve their member experience to meet those expectations.
Design direction
Product design
Member/stakeholder research & discovery
AI innovations & visioneering
Visual design & rapid prototyping
Design systems
Discovery & definition
Design experience
Results
Through research and deep exploration, my team delivered comprehensive design direction and prototypes, setting up Humana on a course of innovative digital experience and ultimately improving health & wellness outcomes for their members. Introducing an activity feed for members to orient themselves to holistic care schedules and task lists for critical actions keeping them on track for important milestones related to clinical needs were several high points in the solution.
Through research and deep exploration, my team delivered comprehensive design direction and prototypes, setting up Humana on a course of innovative digital experience and ultimately improving health & wellness outcomes for their members. Introducing an activity feed for members to orient themselves to holistic care schedules and task lists for critical actions keeping them on track for important milestones related to clinical needs were several high points in the solution.
Impact
4 prototypes
focused on key areas40+
stakeholders engaged
Available for full-time or contract engagements as a strategic design leader or principle product designer.