Fitbit.com
Opportunity
As the leading fitness tracker maker, Fitbit needed to update their web presence to bring best-in-class shopping tools and product information to their customers while providing marketers with a robust marketing platform including CMS and multi-variant testing.
Discovery
Design direction
Visual design
Motion design
UX strategy
As the leading fitness tracker maker, Fitbit needed to update their web presence to bring best-in-class shopping tools and product information to their customers while providing marketers with a robust marketing platform including CMS and multi-variant testing.
Discovery
Design direction
Visual design
Motion design
UX strategy
Visual expression
Results
A comprehensive website relaunch that improved every aspect of the shopping journey from product education to shopping conversions for Fitbit customers and extensive marketing tools including content management, tracking, multi-variant testing, and other performance features highly requested from marketing, events and product teams.
A comprehensive website relaunch that improved every aspect of the shopping journey from product education to shopping conversions for Fitbit customers and extensive marketing tools including content management, tracking, multi-variant testing, and other performance features highly requested from marketing, events and product teams.
Impact
+7%
improved conversion rate50 million
yearly page views
Available for full-time or contract engagements as a strategic design leader or principle product designer.