2014-16
Nest
Digital experience, eComm, channel & performance marketing
Role
Design direction and digital design for nest.com, visual branding, product storytelling & launches, seasonal campaigns. Mentored team members and established design standards for a fast-moving consumer hardware brand. Built improvements to site experience and innovative email and social campaigns resulting in improved product awareness and sales conversion.
Experience design //
UI/UX design //
Interactive storytelling //
Motion design //
Product strategy //
User research //
Experience design //
UI/UX design //
Interactive storytelling //
Motion design //
Product strategy //
User research //
Nest Lifecyle + Performance Marketing
Product launches, new user onboarding, home performance and lifecycle and other promotional email design. These new product and feature interactive gallery emails were recognized as industry innovations and received several awards.
Impact
3+
generations of category-defining IOT devices launched globally.200m
brand impressions across web, channel, and performance marketing touchpoints.
Available for full-time or contract engagements as a strategic design leader or staff-level visual, product & UX designer.